HondaJet was founded on a vision to “bring unmatched personal mobility to the skies”, and at the EBACE convention in Geneva, Switzerland, it is clear that they are achieving exactly that. President and chief executive Michimasa Fujino expects that, by the end of next year, the first deliveries of their new light jet to customers will be made. Private jets
are becoming more and more necessary in the business of personal and corporate travel, and HondaJet is capitalizing on that need appropriately with a beautiful new addition to their line.
Already, over 100 orders for the premier jet have been placed, and it is certain that showcasing the updated cabin and cockpit at the convention only increased interest in the light jet’s debut. It caters beautifully to the needs of both the pilot and passenger. The new state-of-the-art Maintenance, Repair, and Overhaul facility in Greensboro, North Carolina, too, was featured in Switzerland, and interested customers were pleased to learn that production on the jets at the facility has already begun.
Each jet retails at $4.5 million, and Fujino expects that, by 2014-2015, anywhere from 80-100 of them will be produced per year. While it is still in the early stages of production this year, he believes that the aircrafts will be delivered to their owners as soon as the US Federal Aviation Administration certifies them near the end of 2013.
While interest and subsequent orders have come from all corners of the world, HondaJet deliveries to North America and Europe will be Fujino’s first priority (as already about two-thirds of the orders have come from the US alone), while orders placed from Asia will come second. The company used past experience with automotive dealerships to decide that they would procede in selling the jets by way of a dealership network rather than trying factory direct selling.